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July 15, 2015



After many, many steaks in many, many restaurants I've learned that most steakhouses cook your meat one step less than what you ordered. Why? Because sometimes your meal sits under a heat lamp for a few minutes before they can get it to your table. And they can always cook it a little more.

You gotta figure out how to deliver what the customer wants!

An old marketing truism says "if your marketing is working the one whose behavior changes is you". In other words, you'll sell more of what the customers want than what they don't want. So you have to know what they want...brilliant, eh?

After 87 games this time a year a year ago the Cubs were 38-49. This year we're 47-40. Our home attendance is up 6.2% and our road attendance is up 0.7%. Conclusion: America likes the Cubs, but Chicago likes the Cubs to win.

That's what the customer wants. Chef Epstein is delivering what we ordered!

Tim@Cubby Blue

Well done!

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  • is an art blog following the Chicago Cubs with cartoons, gifs, animations, and illustrations by me, Tim Souers. I began the illustrations in 2003 - you can find the links to the 2003 - 2006 seasons below. 2007 - present is in the regular archives. Feel free to contact me at CubbyDashBlue(at)gmail(dot)com. Thanks for visiting, and go Cubs.

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