Sorry but this story has nothing at all to do with the Cubs...
You know I'm in advertising, and in advertising you have to present work to clients in order for them to buy it.
Awhile back, we had an assignment for World Cup.
Not soccer, dude.
We were in a coffee room waiting to present when one of The Als (I'll tell you later) strolls in with facepaint on and he's holding this little store bought package with...facepaint.
So the account person goes, "Oh I want to put some on!"
She does, and then everybody else does too.
Now I'm the only guy without and I feel like a not-a-very-enthusiastic-team-member so I take it and go into the bathroom, look in the mirror and paint little U.S. flags on my cheeks of course not realizing that while my reflected view of the flags was correct, the real view was...backwards.
I didn't know flags could even be backwards.
We have a great meeting.
I go wipe the facepaint off.
Now I'm in my car driving back to the office.
It's starting to feel like it's on fire.
I don't go back to the office.
I drive straight home and take a freaking shower and scrub my face and it's still burning when I go to bed that night.
At the office the next day, my whole head is glowing bright red and the skin is... oddly sensitive.
I feel like I actually injured my face with that stupid paint.
So there's a CVS across from the AON Center, and I decide to go over there and, you know, get some actual lotion designed to actually go on your face.
Real stuff, the kind I've never bought before, in the cosmetics area where it says "Facial Moisturizers".
Okay so kind of embarrassing and I just want to get in and get out as fast as possible.
But DAMN! These tiny bottles and jars and squeeze tubes are all like $30.
I wander on down the aisle a little and see one for only $14 from Neutrogena, a brand I recognize (I mean, I also recognize "Oil of Olay" but I am NOT buying that).
So back at the office bathroom, I sneak the fancy lotion out of my backpack before anybody comes in and put a gob on my face.
Probably movie stars use this stuff.
But at lunch I go back in the bathroom and check... now it's starting to peel.
When I go home, my whole face peels off in tiny little flakes and I am comPLETEly freaked out.
Put more lotion on and go to bed.
Wake up and it's like my face is growing dead skin that's just raining off.
The lotion seems to glue it all down though, and I head to the office.
Walk into the bathroom and... what the HELL, MAN?
For sure there was something radio active in that facepaint BECAUSE LITERALLY ALL THE SKIN ON MY FACE HAS PEELED OFF, GROWN BACK AND PEELED OFF AGAIN.
Time release acid? Is that possible?
This entire sequence of facial events happens the next day, all over again.
Tell you what, you can't walk into any meetings and try to show big ideas if you're face looks like it's made of crimson lizard skin with dandruff.
Maybe I shoud go to the emergency room.
Instead, I don't even care any more - I'm putting the lotion on wherever I am, all the time.
But... what the?
There's something wrong...
Something I... never noticed right there in the middle of the tube.
See that little orange rectangle there - where it says "cleanser".
I'd been slathering my face with soap for days.
So it wasn't skin peeling off...it was dried up soap.
What an idiot.
Okay, so anyway the World Cup is here.
I advise you to stay away from face paint.
I don’t really do this here, but I’m gonna show some work work that turned out really cool.
David Oif wrote that.
Go play the game, win prizes!
The other thing that's really cool is this GOL app these other guys down the hall did.
Every idea has parents, and this one came from "the Als" - a couple Brits named Alistair Robertson and Alex Braxton (he's the Al with the facepaint), and producer Jon Ellis. And when an idea gets really big, others work on it too. Geoff McCartney and Warren Frost were more creatives, and lots more were involved too like account guy John Somerville.
This project was many, many months in the making, and the packaging all around the world was created just for this.
Anyway, if you go here, you can download the GOL app, and then you can experience augmented reality (a digitally enhanced view of what's in front of you) by simply putting a fry box on your desk and playing.
This is stuff from the future.
The box becomes a goal and your desktop becomes the playing field and you can do CRAZY COOL TRICK SHOTS!
As you get better at it, you can level up.
Plus, you can paint your face with this thing WITHOUT ANY PAINT!
And please check out the video. It's all real, honest trick shots set to the coooolest track, it's getting all kinds of good buzz and EVERYTHING was done in camera - there's not a single effect I swear to God.
Lastly: GO USA and HAPPY FATHER'S DAY!