It's apparently still going to be awhile.
The Cubs going to the World Series, I mean.
So while you're waiting, why not have a frosty cold one?
Like a Lagunitas Little Sumpin' Sumpin' Ale?
Early this summer I was on production, staying in Santa Monica in a hotel where there's a little menu of stuff in the fridge.
Like 7 bucks for the opportunity to have an Amstel in my hotel room.
Nah.
So I walked over to Main St. and about a block down from Pico is a really seedy liquor store.
But respectable looking locals walked in so I did too, and they had a fab selection of crafty beers.
I'd never seen this one and it had a really cool label and it was called "Little Sumpin", so...sure.
If you go to the website, you see it's a "pale wheat ale that is great for IPA and wheat beer fans".
I'd just call it great, and the "wheat" part is way in the background.
Of all the new beers I tried this past summer, this was my favorite find.
Potent but not crazily so, and as it says on the bottle, "Life is uncertain. Don't sip."
Nice.
And before you know it, we'll be watching the Cubs dance around Wrigley Field in a late October...
Way back in ad time, there used to be this super simple Bud commercial where a construction guy comes home from work.
There used to be a million spots like that - I think "guys coming home from work want beer" was beer's basic strategy.
Anyway, he's in the shower, his wife comes in and hands him a beer through the shower curtain.
Cut to tight shot of guy's face - big smile.
How cool is that?
Probably a "This Buds For You" spot.
For some reason, I remembered it earlier this summer.
I tell my wife about it and then I go, "So...I'm gonna go get in the shower. Bring me a beer when I'm in there?"
She goes, "What am I? The beer vendor?"
I was reminded that stuff you see in commercials isn't necessarily based on reality.
Painting is acrylics and ink on a chunk of plywood.
