I used to work on cereal.
They always have the exact same strategy: "It's GOOD and GOOD FOR YOU."
The only strategic difference in every cereal commercial you've ever seen is somewhere between those two thoughts.
This is way oversimplified, but it's kinda like, "We want our cereal to be 75% tastes good and 25% good for you."
I can talk for days about how awful that strategy is, but I'd rather not.
Instead, here's what I do in real life: I pour a bowl of something that's good for me.
Like Cheerios or Total or Raisin Bran - your basic everyday cereal.
Eat that.
Then, with the milk that's left over, I pour something that tastes good.
Something all sugary.
Like Fruit Loops.
That way, I get the whole good and good for me package.
And that's what I'm missing with the Cubs.
The last 2 years, baseball with the Cubs has seemed like only the Cheerios part.
And at the end there's milk left over but I don't get any Fruit Loops.
In 2009, I WANT SOME FRUIT LOOPS, DAMMIT!
I started the illustration below right before the '08 playoffs.
I was filled with hope and anticipation.
But of course the Cubs only scored 6 runs in their 3 straight losses to the Dodgers and were out of it immediately.
So, I changed the headline below it, and that will be my Request for the New Year.
Here's to the Cubs getting over to the right side of this illustration!
