This was in the June issue of VINELINE.
I guess I was predicting Alfonso Soriano would make the throw that nailed Joe Mather against the Cards in game one of their last series.
The game the Cubs won 3-2 in 11.
Here's what's weird:
I used to use the question, "How about them Cubs?" as sort of a diversion in social situations that had gone bad or awkward.
It was the perfect thing to say when there was a lull in the conversation, somebody said something politically incorrect, or maybe farted out loud.
Jim Ferguson, or "Ferg" as he's commonly known, is an enormously talented writer and ad guy, and he's been my boss a couple times in the past.
A loud Texas man, he's very opinionated and often politically incorrect, but in fact that's where alot of his charm comes from.
For those of you not in advertising, a storyboard is the basic way to communicate an idea - it's got drawn "frames" of what's supposed to be happening visually, and the script is broken up into chunks under each frame.
So I'm presenting a storyboard to Ferg written by a writer/art director team who couldn't make it to the meeting.
The idea was based on a rap song, and the writer was this Harvard guy who didn't really have a grasp of the lingo.
Consequently, the idea wasn't very good.
There were about 7 people in the room, and I got about half way through the lyrics and Ferg started to cough.
He did this sometimes - I figured he was just having a little coughing fit.
But I was wrong.
In reality, he just hated this idea.
So he coughs for about a minute, then to everyone's surprise he hacks up a giant loogie and spits it across the room hitting the storyboard in the upper right-hand corner about 6 inches from my hand.
Then there was this long, shocked silence as the loogie slowly dribbled down and I remember thinkin' maaan, can a guy get fired for presenting somebody else's bad idea?
So I said it.
"Welllll... how 'bout them Cubs?"
The tension broke, he laughed as did everybody else, and I lived to see another day in advertising.
So that's kinda how the line worked.
If you threw it away with earnest conviction it always got the quick laugh and then everyone went on with whatever they were doing.
Well, it doesn't work like that any more.
Because now rather than a laugh it spurs an immediate, opinionated response even from people I don't expect to know anything about baseball let alone the Cubs.
Because the Cubs are not a punchline any more.
Because... they're good.
So the Cubs/Braves game got rained out yesterday.
I dislike double headers any more, but the good part is probably all the guys I wrote about yesterday will play today.
So come ON Fontenot and Blanco and Cedeno and all you guys.
Show some depth and kick a little bootay today.