THIS POST IS PURE SPECULATION. NOTHING HERE IS TRUE. BUT FOR ARGUMENT'S SAKE, LETS CHOOSE A BUYER FOR WRIGLEY FIELD'S NAMING RIGHTS. - LETS PRETEND IT'S COSTCO.
AGAIN, THIS IS A DEMO AND NOTHING MORE - COSTCO HAS NOTHING TO DO WITH THIS EXCEPT AS AN EXAMPLE IN A DEMONSTRATION.
I've put a disclaimer on each illustration in case someone takes it off my site and uses it elsewhere - I'm NOT trying to start a rumor.
I don't know all the issues regarding historical landmark status or the intricacies of what "naming rights" mean in this instance, and I'm not an architectural designer.
I'm just a guy with Adobe Illustrator, and I've been thinking about this alot.
Let's pretend Sam Zell (by the way, you all know what "Zell" rhymes with, right?) has sold the naming rights of Wrigley Field to Costco.
The first possibility is they do nothing to the sign.
They keep it as is and let the news itself be enough for their money, or maybe they add signage inside the park somewhere...
The next possibility would be to modify the sign while staying true to the graphics. Simply move "home of..." to the empty bottom stripe and add their name in the middle.
Of all the probabilities I can think of, this would be my biggest hope:
Next, it gets bad fast. Say they want their real logo on the sign, and maybe have a corporate color scheme of red, white, and blue that they're not willing to compromise (I don't know what their corporate colors are btw).
Remember this is pure conjecture.
Or, they could keep the original sign, but put on some new addition, say "Costco Diamond at..."
Lastly, they just might not care about anything.
I doubt that there's anything we can do but hope for the best.
But honestly, big picture?
I'd much rather see a World Series championship than worry about this.